The LEGO SERIOUS PLAY programs are being used at companies worldwide that are looking for innovative ways to increase the commitment, confidence and insight of their executives, managers and employees. The programs are in use for a broad range of purposes, including: Strategy development and exploration - Examine and evaluate relations to external partners and clients. Organizational development - For management, teams and individual employees. Innovation and product development - Unleash creative thinking and transform ideas into concrete concepts. Change management - Facilitate and implement structural changes and mergers. Experience shows great relevance of the LEGO SERIOUS PLAY method in other areas such as Scenario development and testing, Mergers & Acquisitions, Branding, Leadership and Team Development, Turnaround & Restructuring, Market Entry, Operational Efficiency and Competitive Analysis.